Choosing the Right Sales Outsourcing Option: Freelancer vs Contractor vs Agency


Sales outsourcing can be a smart move for businesses looking to scale their sales efforts without incurring the costs associated with hiring and managing a full-time sales team. However, with so many different options available, it can be difficult to know which sales outsourcing option is the best fit for your business.

In previous articles, we’ve explored the different sales outsourcing options available, including freelancers, sales contractors, and sales agencies. In this article, we’ll provide an overview comparison of these options, outlining the biggest advantages and disadvantages for each.

Whether you’re a startup looking to test the waters with sales outsourcing, or an established business looking to streamline your sales process, understanding the pros and cons of each sales outsourcing option can help you make an informed decision about which option is the best fit for your business needs.

So, without further ado, let’s dive into the world of sales outsourcing and explore the advantages and disadvantages of using sales agencies, sales contractors, and freelancers.


  • Biggest Advantage: Small businesses like startups or scaleups that don’t need a full-time sales person can benefit greatly from the flexibility provided by freelancers.
  • Biggest Disadvantages: Depending on where the sales freelancer is living, there might be legal restrictions on hiring a sales freelancer. Additionally, freelancers have other projects running simultaneously, which could lead to a lack of focus.

Sales Contractor

  • Biggest Advantage: Sales contractors come closest to an in-house sales employee since they are deeply involved in the sales process. This means that friction in terms of culture and communication is minimal, while still being cost-effective and highly experienced.
  • Biggest Disadvantage: Depending on where the sales contractor is living, there might be legal restrictions on hiring a sales contractor.


  • Biggest Advantage: With multiple clients in different industries, sales agencies have the biggest resources, giving them an edge when it comes to knowledge since they can implement successful strategies from other industries.
  • Biggest Disadvantage: Usually, sales agencies take a significant cut, which means their employees might not be well-compensated. This could lead to lower quality output.

What’s the right option?

As with most things, it depends. Choosing the right sales outsourcing option depends on the specific needs of your business. You should especially ask yourself, in which stage of life cycle your product or service is. This heavily influences the options to choose from.

Freelancers offer flexibility and help small companies to start scaling their sales process.

Sales contractors are very close-to-in-house sales teams and help scaleups during their high growth phase.

Sales agencies are probably the best option for companies that have highly standardized and mature products and services. Their extensive resources help boost sales.

Serhan Uysal | LinkedIn
German-speaking and results-driven Senior Sales Representative. Over 10 years of outbound experience in EMEA–especially DACH.