The Power of Combining In-House Sales with Sales Outsourcing


Sales teams are constantly seeking ways to improve their sales processes and increase their revenue. One popular option is sales outsourcing, which is already a part of many sales teams in the form of sales software. But what about outsourcing sales people?

Outsourcing is already part of every sales team

Many people may not realize that they are already outsourcing some of their sales tasks by utilizing sales software, like Salesforce or HubSpot. Companies should not create their own CRMs or other software where better alternatives are readily available on the market. This would consume an excessive amount of resources and distract from other important business objectives. Employing commonly available sales tools is a logical approach to streamline processes and increase efficiency. These software solutions provide new and beneficial features that can take your sales department to the next level. While you may lose some power by outsourcing certain tasks, the benefits usually outweigh the drawbacks.

In-house recruiting vs outsourcing your sales team

Hiring salespeople is a resource-intensive and time-consuming process, which is why many companies rely on outsourcing partners such as recruiting agencies. Outsourcing is already a part of the sales recruiting process, and finding a reliable sales outsourcing partner is not a far-fetched idea anymore. It’s easy to integrate sales outsourcing partners into your organization and add them to your recruiting strategy. Once integrated, outsourced salespeople can work seamlessly alongside your in-house team, with the only difference being a contractual one. Outsourcing can provide added flexibility and scalability to your sales team, allowing you to adapt to changes in demand.

Analyze which sales division to outsource

It’s essential to analyze which sales division to outsource based on your organization’s specific needs. While, enterprise businesses tend to have more division of labor and may require specialized talent. Startups, on the other hand, may require all-around salespeople who can fill multiple roles. However, outsourcing is never an all-or-nothing strategy. Outsourcing can complement your in-house team at any given time, adding flexibility and agility to your organization.

The power of combining in-house sales with sales outsourcing

By combining in-house sales with sales outsourcing, you can have the best of both worlds. You can benefit from the flexibility and scalability of outsourced salespeople, while still maintaining control over your sales process. Outsourcing can also provide access to specialized talent, allowing you to expand your reach and tap into new markets.

Complementary Option

Sales outsourcing is not an all or nothing strategy. It is a complementary option that can enhance your existing sales team. By leveraging the power of both in-house sales and sales outsourcing, you can improve your sales processes and achieve greater success. So, find the right balance for your organization and start experiencing the benefits of combining in-house sales with sales outsourcing.

Serhan Uysal | LinkedIn
German-speaking and results-driven Senior Sales Representative. Over 10 years of outbound experience in EMEA–especially DACH.