The True Value of Outsourcing Sales: Beyond Cost Reduction

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Outsourcing sales can be a daunting decision for businesses. One of the biggest fears is that it might be too expensive and won’t provide a return on investment. However, the reality is that outsourcing sales isn’t just about cost-cutting. It brings significant value to businesses beyond reducing costs.

First, it’s important to note that outsourcing sales isn’t an all-or-nothing strategy. Instead, it can complement businesses’ in-house sales teams and make them more competitive. Many parts of businesses are already outsourced, such as legal teams, recruiting teams, or software used as a service. According to Grand View Research, the market size of business process outsourcing is expected to more than double between 2020 to 2030.

So, why is outsourcing growing? Because it gives businesses a competitive edge. Here are some factors that contribute to this trend:

  • Agility: Outsourcing sales gives businesses more flexibility in hiring. It allows them to adapt quickly to changing market conditions and expand globally more easily.
  • War for Talent: The demographics in the Western world show that there aren’t enough people to replace the significant number of people who will soon retire. This means that talented employees have a significant leverage when it comes to being hired. Employers need to adapt to this reality and look beyond old business practices. Outsourcing sales can provide access to top talent that might not be available locally.
  • Cost Cutting: Outsourcing sales can also help businesses cut costs. It’s no longer necessary to hire a whole department to reach business goals. Business operations can be easily bought in and complement the company in many ways.

However, outsourcing sales also brings some challenges. For example, businesses need to ensure that they select the right outsourcing partner and establish clear communication to overcome language barriers and differences in business practices and cultural norms.

Outsourcing sales isn’t just about cost reduction. It provides significant value to businesses by making them more competitive, agile, and connected to top talent.


Serhan Uysal | LinkedIn
German-speaking and results-driven Senior Sales Representative. Over 10 years of outbound experience in EMEA–especially DACH.